Showing posts with label Ford. Show all posts
Showing posts with label Ford. Show all posts

Wednesday, May 21, 2008

First global car turns 100 !



Henry Ford's Model T, which changed the world's automobile industry, is a 100 years old.

American auto giant Ford Motor Company is observing the 100th anniversary of the Ford Model T in a year-long series of celebrations to honour the iconic vehicle.

The Ford Model T made its debut on October 1, 1908. It was the world's first low-priced, mass-produced automobile that was reliable and could be maintained easily. The car, whose production finally stopped on May 26, 1927, sold more than 16.5 million units, making it the 7th best-selling car ever in automobile history.

On December 18, 1999, the Ford Model T was named 'Car of the Century.' Henry Ford called the Model T 'the Universal Car.' It was also called the Tin Lizzie.

The Model T was equipped with a 20-horsepower, side-valve four-cylinder engine and two-speed planetary transmission on a 100-inch wheelbase. The car had a top speed of about 70 km per hour. The car weighed 550 kg. It had a fuel consumption of between 6 and 9 km per litre.

Ford established the Ford Motor Company to manufacture automobiles in 1903, and began to produce a few cars a day at the Ford factory in Detroit. He then set up a massive industrial complex along the Rouge River in Dearborn, Michigan, and then went ahead to revolutionise the way automobiles were produced. Although he did not invent the automobile or the assembly line, Henry Ford was the first person to apply the assembly line technique to produce cars.

He combined the techniques of precision manufacturing, division of labour and an assembly line -- where workers remained in one place, adding one component to each car as it moved past them on the line -- to make cars. Workers received the spare parts through a conveyor belt at specifically timed intervals to keep the process smooth and efficient.

This transformed the way cars were produced. It reduced the time taken to assemble each vehicle and drastically lowered costs. It also made Ford Motor Company the world's largest auto maker.

In 1914 Ford produced 308,162 cars. The company's web site says that this was more than all the 299 other auto manufacturers combined! By the time the last Model T was built in 1927, Ford was manufacturing a car every 24 seconds. The first Model Ts were sold for $825. This was much cheaper than what other cars cost then.

Remarkably, over the years, Ford continued to steadily lower its price, thanks to its manufacturing efficiencies. The Ford Model T was also the world's first truly global car. By 1927, it accounted for almost 57 percent of all the cars manufactured the world over.

Wednesday, May 14, 2008

Ford launches engine plant in India

Ford Motor Co has started operations at its engine assembly plant in India, the U.S carmaker said today, as it seeks a bigger share of the fast-growing market.

The plant, near Chennai in southern India, will initially make 60,000 engines annually for its Fiesta and Fusion models, starting with the 1.4-litre diesel Duratorq engines, it said. Ford will first aim the 50,000 diesel and 10,000 petrol engines at the local market, and then export them. It will have an eventual capacity of 2,50,000 engines.

"This facility will help position Ford India as a strategic manufacturing hub for low displacement powertrain engines within our Asia Pacific and Africa region," said Mr.Michael Boneham, President & Managing Director, Ford India.

"The domestic assembly of these engines will facilitate quicker time-to-market response, and greatly enhance the efficiencies of our operations," he said.

With nearly 50% local content in the diesel engines, Ford will be able to compete more effectively in the Indian market, where annual passenger car sales are forecast to nearly double to 2 million units by 2010. Ford India, which set up shop in India in 1995, said in January it would invest $500 million to double manufacturing capacity to 2,00,000 units by 2010 and make a small car to compete in the dominant segment of the market. Leader Maruti Suzuki India Ltd, Hyundai Motor and Tata Motors have a lion's share of the market for small cars presently.

Several others have also announced their intent to make small cars to take on the Tata Nano, priced at just above $2,500, and scheduled to go on sale later in the year.

Thursday, March 6, 2008

Ford March Masti


This March Ford is giving you a host of exciting offers & you get to choose exactly what you like. Accessorizing your car is what drives you? Or maybe a dream finance scheme? They got it all here for you this March.

FORD FIESTA

Choose your offer for the month. When you buy a Ford Fiesta this March pick from either one of these great deals.

  • Get your Fiesta at an incredibly low Interest rate of 7.5 %*
  • Get a Kenwood MP3 player, anti-theft system and whole lot of other accessories worth over Rs 22,000/-* absolutely free

FORD IKON

Hassle free ownership.

  • Get free insurance worth Rs 15,000/- on every Ford Ikon this March

FORD FUSION

Now music comes free with every Ford Fusion.

  • Free MP3 player with every Ford Fusion this March

Walk into your nearest Ford Dealership or register online to test drive your preferred Ford vehicle.

Tuesday, March 4, 2008

Ford Fiesta's new Pace Petrol : New excitement on Indian roads


The New Year promises to be very exciting for Fiesta lovers as Ford India introduces the Fiesta Pace Petrol series for 2008, the new series line-up that will offer customers tremendous performance and driving dynamics on their cars, available in three variants – the 1.4 EXI, 1.6 ZXI and 1.6 SXI

The new series takes forward Ford’s assurance of launching fun to drive, high performance cars in India. The Petrol Pace series is fitted with Duratec engines which results in a superior combination of performance, drivability, refinement and fuel economy, with its exciting 'drive-by-wire technology’, delivering an ultimate balance between fuel economy and performance.

The Fiesta's Pace Petrol variants are available at an extremely competitive price range of Rs. 5.93 lakh, Rs. 6.20 lakh and Rs. 6.90 lakh. [Ex- showroom Delhi], for its 1.4EXI, 1.6ZXI and 1.6 SXI range respectively.

Scott McCormack, vice president, Marketing, Sales and Service, Ford India, said, ''Fiesta is class leading in terms of performance, handling and drive quality. In fact the 1.6 petrol Fiesta is the only car that goes from 0-100 in under 12 seconds, making it the fastest in the segment. Fiesta owners are people who take pride in their driving abilities and love enjoying new experiences that Fiesta helps them gain.''

In addition to the Pace Petrol series, in the new 2008 line up, customers can choose three Fiesta Duratorq (Diesel) variants, the 1.4 EXI being offered at Rs. 7.03 lakh, the 1.4 ZXI at Rs. 7.49 lakh and Rs. 8.09 lakh for the 1.4 SXI - all prices ex- showroom Delhi. The new top end SXI variants in both Petrol and Diesel offerings, now has a driver-side Air Bag and classy Turn Indicators on Outside Rearview Mirror [ORVM]. The SXIs also have ABS [Anti-Lock Braking System], making Ford Fiesta one of the few manufacturer's amongst the segment players offering ABS as a standard fitment.

The entry level Fiesta EXI [Pace Petrol and Diet Diesel], comes complete with standard features including power steering, power windows, tilt adjustable steering column, distance to empty trip computer, tachometer, door ajar indicator, central locking and two-tone interiors. In addition to superior feature enhancements in the new line-up, starting this month, Ford India has introduced free 2nd year factory warranty on its entire vehicle line-up, aimed at providing Ford customers greater satisfaction, safety, reliability and hence complete peace of mind on our product and service offerings.

Fiesta holds the Limca Book of record with impressive average of 22.43 km per litre in petrol and 31.48 km per litre in Diesel. Coupled with new offerings and some of the best in class features, the new range will surely reinforce Ford’s legacy of crafting cars that break new grounds.