Saturday, March 15, 2008

Hyundai ‘Miles & Smiles’ Rally for Verna & i10 owners

A joy ride in your favourite car and an opportunity to win fabulous cash prizes at the same time - Hyundai Owners could not have asked for a more appropriate Sunday morning. The rally found humongous response amongst its i10 and Verna customers with as many as 75 Hyundai cars participating in the rally.

The Hyundai ‘ Miles & Smiles rally’ was organized by Hyundai Motor India for its valued Verna and i10 customers – to give them a chance to gauge the mileage of their car, learn the techniques of fuel efficient driving and also win prizes in the process. The event was co-sponsored by State Bank of India (SBI) and the associate sponsor was Indian Oil Corporation Limited.

The concept of the rally was to promote fuel efficient driving habits among its Verna and i10 customers. Fossil fuel is becoming expensive and a sparse commodity, consequently judicious use of the fuel is a must, if we are to conserve this resource. In this, driving habits make a big difference. It not only contributes to savings on the part of the owners but also saves precious resources.

Before the start of the rally participants were briefed on the techniques of fuel efficient driving and driving styles which will improve the fuel efficiency of their vehicle considerably. The idea was simple. All participants tanked up at the nearby filling stations and their tanks were sealed which ensured that they could not refuel during the course of the rally.

Their trip meter was made Zero and the Odometer reading noted down by the organisers. To ensure absolute transparency the tank was filled up in the presence of the participants, sealed and entries were made in the log book. After this, they were flagged off on the rally. On return, the same procedure was followed. The amount of fuel consumed was measured and the participant who used the least amount of fuel was declared the winner. The contest was held for owners of both the petrol and diesel variants of the Verna. The rally covered an approximate distance of 110 Km and culminated in scenic Khandala

The rally was flagged off from the Hotel Intercontinental at 9:30 am. Drivers in both Petrol and Diesel categories for the Verna and the petrol i10 who got the best mileage out of their cars were given cash prizes. The winners in each category got a cash prize of Rs 15,000. The first and second runners up in both categories also received cash prizes worth Rs. 8,000/- & Rs. 5,000/- each.

The afternoon was as exciting as the morning with plenty of fun, games and prizes galore. The Miles & Smiles Rally is a first Hyundai i10 Mileage Rally organised by Hyundai Motor India after its national launch of i10 in October last year.

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