Mahindra & Mahindra Ltd. (M&M), one of India’s leading automotive companies, today unveiled the Alfa Passenger, an ergonomically designed, modern diesel 3 wheeler, which is set to redefine its segment with best-in-class features.
“The new Alfa Passenger 3 wheeler is the first vehicle in its segment which is truly designed and developed by customers. The Alfa is based on extensive customer feedback and incorporates a host of special features which will ensure a smooth and comfortable ride for passengers as well as the driver. In fact, the latter will benefit the most as he often has to drive his vehicle for approximately 200 km a day which can be a very tiring experience,” said Mr. Vivek Nayer, Vice President – Marketing (Auto Sector), Mahindra & Mahindra Ltd. at the launch of the Alfa Passenger. The Alfa Passenger offers several customer-centric features which add greater value to the vehicle: • Spacious Cabin for both Driver and Passenger: The Alfa’s Spacious Passenger Cabin is its USP over competition. The Floor Panel is 20 per cent larger, while overall height is around 10 per cent more as compared to the competition. This ensures more head room, shoulder room & Leg space for the passenger. The driver also benefits from greater cabin space and more leg room, resulting in a comfortable ride. • Sitting Comfort: Ergonomically designed, best quality non – setting foam material seats provide a greater level of comfort as compared to the PU+PE Material available in vehicles in the same category. • Less Vibration and Low Noise Level: The Engine of the new Alfa has low noise levels and vibrates far less, as compared to the competition due to improved mounting. • Stylish Vehicle: The Alfa Passenger’s stylish, aerodynamic design Strong Superstructure consisting of thick, interconnecting tubes, ensure it stands apart from the crowd. In addition to the above features, the special snorkel allows intake of fresh air to the engine, increasing its life span. The wide wheel base ensures greater vehicle stability, while, the Alfa’s sturdy and durable nature ensures it does not buckle under heavy loads. The Alfa is one of the most successful brands from the commercial vehicle stable of Mahindra & Mahindra and offers features that are best in its class. The Alfa is part of M&M’s leading range of commercial vehicles, which includes successful brands like Alfa Cargo three wheeler and the MaXX Maxi truck. The company will add to this line-up with the forthcoming launch of the CNG and LPG versions of the Alfa in the cargo and Passenger Segments. With annual sales of approximately 2.2 lakh vehicles, the 3 wheeler, 3 seater passenger category is a big potential market and is expected to grow further on account of infrastructure development and increasing transportation needs. The 3 wheeler 3 Seater (passenger) industry grew by 2% in F08 over F07. However, while the petrol segment declined, the diesel segment grew (In which Alfa Passenger has been launched) by 18 per cent YoY. The other major segment contributing to overall growth is the gas segment which grew by 42 per cent YoY. Presently, Diesel sales contribute to around 62 per cent of the total sales of this category, while petrol contributes to 22 per cent and gas (LPG and CNG) contributes to 16 per cent.
“The new Alfa Passenger 3 wheeler is the first vehicle in its segment which is truly designed and developed by customers. The Alfa is based on extensive customer feedback and incorporates a host of special features which will ensure a smooth and comfortable ride for passengers as well as the driver. In fact, the latter will benefit the most as he often has to drive his vehicle for approximately 200 km a day which can be a very tiring experience,” said Mr. Vivek Nayer, Vice President – Marketing (Auto Sector), Mahindra & Mahindra Ltd. at the launch of the Alfa Passenger. The Alfa Passenger offers several customer-centric features which add greater value to the vehicle: • Spacious Cabin for both Driver and Passenger: The Alfa’s Spacious Passenger Cabin is its USP over competition. The Floor Panel is 20 per cent larger, while overall height is around 10 per cent more as compared to the competition. This ensures more head room, shoulder room & Leg space for the passenger. The driver also benefits from greater cabin space and more leg room, resulting in a comfortable ride. • Sitting Comfort: Ergonomically designed, best quality non – setting foam material seats provide a greater level of comfort as compared to the PU+PE Material available in vehicles in the same category. • Less Vibration and Low Noise Level: The Engine of the new Alfa has low noise levels and vibrates far less, as compared to the competition due to improved mounting. • Stylish Vehicle: The Alfa Passenger’s stylish, aerodynamic design Strong Superstructure consisting of thick, interconnecting tubes, ensure it stands apart from the crowd. In addition to the above features, the special snorkel allows intake of fresh air to the engine, increasing its life span. The wide wheel base ensures greater vehicle stability, while, the Alfa’s sturdy and durable nature ensures it does not buckle under heavy loads. The Alfa is one of the most successful brands from the commercial vehicle stable of Mahindra & Mahindra and offers features that are best in its class. The Alfa is part of M&M’s leading range of commercial vehicles, which includes successful brands like Alfa Cargo three wheeler and the MaXX Maxi truck. The company will add to this line-up with the forthcoming launch of the CNG and LPG versions of the Alfa in the cargo and Passenger Segments. With annual sales of approximately 2.2 lakh vehicles, the 3 wheeler, 3 seater passenger category is a big potential market and is expected to grow further on account of infrastructure development and increasing transportation needs. The 3 wheeler 3 Seater (passenger) industry grew by 2% in F08 over F07. However, while the petrol segment declined, the diesel segment grew (In which Alfa Passenger has been launched) by 18 per cent YoY. The other major segment contributing to overall growth is the gas segment which grew by 42 per cent YoY. Presently, Diesel sales contribute to around 62 per cent of the total sales of this category, while petrol contributes to 22 per cent and gas (LPG and CNG) contributes to 16 per cent.
No comments:
Post a Comment